Polish search engines, share of traffic. Search engines in Poland: details of work Search engines in Poland in Russian

Recently, Polish search engines (wyszukiwarki internetowe) have been attracting increasing interest from users from the CIS. This is due to many reasons: some go there to work, some study, and many are simply in the country as tourists. At the same time, there is very little information about Polish search engines in Russian on the Internet. We will try to fill this gap and provide all the basic information.

basic information

Such Internet resources have a main goal: providing users with information based on their requests. To be precise, by entering a combination of words in the search box that represents the information being sought, the user receives a list of Internet sites with relevant content in the search results. In addition, most of these services provide not only search capabilities, but also other services, usually free of charge. This could be maps, news, public transport schedules, etc.

On a note! On the Polish Internet, a situation has developed that is quite traditional for many countries, when one search engine dominates the market, and the others play a secondary role.

To a large extent, the search engine Google Poland (Google.pl) has long been a monopolist on the local Internet search market, with a share of more than 90%. For comparison: at the moment (2017) in Russia, Yandex is in first place with approximately 55% of traffic, and Google is in second with approximately 40%. At the same time, he is reducing this gap from year to year. In Belarus, there is approximate parity: a little over 40% each, and the rest of the traffic comes from other PS (Tut.by, Rambler, etc.). In other words, the gap is not as significant as in Poland.

Polish internet search engines, % of total traffic

The presented graph dates back to 2013, but little has changed since then: Google is still the number one player.

Main players

So, the undisputed first place is taken by Google.pl. However, other search engines also have some shares in Poland. Here is their list:

Wirtualna Polska “Virtual Poland” - wp.pl - is the oldest portal in the country, which uses the Google engine for search. In addition, free mail and website hosting are offered as services.
Onet.pl – here the main emphasis is on news, as well as various useful services.
Interia.pl is also a fairly prominent player on the market.

Polish browsers for both mobile traffic and desktop computers

In addition to search engines, Poland has many other useful and popular Internet services and sites among users. We list the main ones:

As we see, Polish search engines, on the one hand, are quite diverse. But on the other hand, the main player is one, which is largely a monopoly.

Website promotion on the Polish Internet has absolutely similar algorithms to any other foreign promotion. Let's talk about the main internal and external factors, as well as the main Polish search engines and their market share... Article from the site http://seorembo.ru

1. When promoting a website in the Polish segment, it is advisable to have a .pl domain. This is not mandatory, but it gives a significant bonus to the site being promoted.

2. It is advisable to also have Polish hosting(Server IP address must be Polish). The factor is again optional, but provides a significant advantage.

3. To successfully rank in the top search engine, you need to have links from .pl sites and - if possible - on similar topics.

The question arises about searching for such links - where can you get them?

Polish article directories
Example: psy.pl, albercik.pl, artykuly.com.pl
Many article directories have high PRs (the above are 5, 3, 4 respectively). Finding other directories is not difficult at all. Enter the phrase “Dodaj artykuł” into google.pl and you will find a large database.
Polish link directories
Example: katalog.f-media.pl
There are even pr7 directories that will accept your link. To search, enter the query “dodaj link”. Can be inserted keyword. You will also find many sites by looking at the search results for the query “Katalog linko’w”.
Polish link exchanges
You can buy Polish links at sape.ru. At the time of writing, there were 32 links.
The most famous Polish link exchange is linkbazar.pl. True, when I shopped there, there was a problem with entering money.
Polish thematic forums
Comments with a link in your signature are very effective method, with whom I promoted midrange requests to the top. You just need to find thematic forums and communicate, communicate, communicate.
Exchange links or buy links directly
Polish SEO forums will help you here. Try, for example, the request “optymalizacja forum”. Also a forum for discussing exchanges and exchanging links - pozycjonowanie.pl
Social bookmarks
It also wouldn’t hurt to run the site through simple bourgeois social bookmarking sites. I would highlight squidoo.com as a separate topic.

The main Polish search engines and their share of traffic

Let's look at the main search engines in Poland. Here are data from the Polish book “Pierwsze Miejsce w wyszukiwarkach” (“First place in search engines”) on shares of search traffic in Poland:

google.pl - 92.5%
wp.pl - 2.1%
msn.com - 1.8%
onet.pl - 1.5%
interia.pl - 0.7%
yahoo.com - 0.3%

In addition to these search engines, there are also:

netsprint.pl - ?
wow.pl - ?
hoga.pl - ?

As you can see, in any case Google has a virtual monopoly in Polish online search. At the same time, it is reported that its share is growing, and other search engines are losing influence and status.

According to my promoted sites, the picture is identical. Looking through queries in Polish search engines and in google.pl, I noticed that the positions are almost the same. At the same time, I have never set a goal of promotion in systems other than Google, so I can conclude that their ranking algorithms are similar (or they generally work on the basis of the Google search engine - onet.pl, interia.pl, etc.). I think that by promoting your site in Google, you will promote it in “natively Polish” search engines.

A year ago, I clumsily translated and then read part of the Polish book “Pierwsze Miejsce w wyszukiwarkach”, which translated means “First place in search engines”. Together with the data in the book and my own experience, I will share the main search engines and the share of traffic in each.

Basic Polish search engines This:

google.pl
wp.pl
netsprint.pl
wow.pl
onet.pl
interia.pl
hoga.pl

The book shows the following statistics on the share of search traffic (see the figure), which shows that Google is a complete monopolist in the field of online search engines. Its share in the book is indicated as 92.5%, moreover, it is constantly growing from year to year, and the rest search engines lose their influence and status.

According to my sites, the picture is identical. Looking through queries in Polish search engines and in google.pl, I noticed that the positions are almost the same. I have never set a goal of promoting in systems other than Google, but I can conclude that their algorithms are similar. I think that by promoting it in Google, the site will also be promoted in native Polish search engines.

In total we conclude: Google is the main search engine in Poland (at the time of writing, its share is 94.29%). It is advisable to promote only under it. The algorithms of Polish systems are quite similar to Google's.

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Useful Polish sites:

jakdojade.pl - plan a trip by public transport;
rozklad-pkp.pl - plan your trip and buy a ticket for PKP trains;
perspektywy.pl - ranking of Polish schools and universities;
biletylotnicze.pl - plan your trip and buy a cheap plane ticket;
gumtree.pl - search for offers for renting and purchasing housing.

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Popular sites that will make life easier in Poland

Moving and changing your habits is never easy. We are all different: some people get used to it faster and settle into a new country almost immediately, while for others this process takes a little longer.

Nevertheless, modern technologies And mobile applications allow you to find your way around a new place much faster.

We tried to collect a number of the most useful sites, without which it is difficult to imagine life in modern Polish society.

Real estate search sites

In Poland you have 2 ways to find housing in Poland.

free, for those who prefer not to pay intermediaries;
paid- through a real estate agency;

In the second case commissions for services intermediaries will make up from half to the full monthly rental cost + 23% VAT (VAT/VAT).

If you want to save time and get rid of unnecessary hassle, then just google „agencja nieruchomości” and the city of interest. On the first page you will find the most popular real estate intermediaries in your local metropolis.

If you prefer to do this on your own, and most importantly, your level of spoken Polish is not bad, you can look for an apartment on one of the popular real estate portals:

How to get around by transport

To navigate around the city, you can always use the website www.jakdojade.pl.

It’s easy to use: just indicate the name of a stop, street, or just a place on the map - the site will show a number of possibilities to get to the desired point - without transfers, with transfers, etc.

If you have not yet settled down and are not accustomed to local transport, then it is worth familiarizing yourself with the information about the types of tickets and the rules for using public transport.

remember, that fines for ticketless travel are high, and if they are not paid on time, the case will be taken to court.

If you live in Warsaw, you can find information about tickets and types of transport on the official page ZTM(Zarząd Transportu Miejskiego) - Warsaw City Transport Authority.

Every major city or agglomeration in Poland has such an official page, for example:

Warsaw - ztm.waw.pl
Krakow - mpk.krakow.pl
Wroclaw - mpk.wroc.pl
Gdańsk (Tri-city) - ztm.gda.pl

How to buy a ticket on your phone

If you didn’t have time to buy a ticket at a ticket machine or kiosk, you can always do it on your smartphone screen. Purchased activated tickets are virtual and in case of control, the employee simply reads the code from the screen. The most accessible applications on the market: using one of the applications available on the market, for example:

purchasing tickets directly from JakDojade.pl

All 4 applications work with tickets without problems ZTM Warszawa. Most also work in Lodz and Krakow, but in other cities the full functionality of the applications may not be available.

How to order a taxi or Uber

Now (2018), in addition to the traditional ability to order a taxi by phone, it is possible to do this through the application and pay by card, without the need to use cash.

traditionally popular Uber and
mytaxi application, which is the application of official Polish taxi corporations.

As an application Uber, so mytaxi Available, of course, for iPhones with iOS and Android phones.

How to travel by rail

Railways are popular in Poland, so the offer of carriers is varied.

If you want to get to your destination quickly and comfortably, it is better to use trains PKP Intercity, and especially high-speed trains Pendolino, which will travel from Warsaw to Gdansk in 2 hours 50 minutes, and from Krakow to Warsaw in 2 hours 20 minutes.

Tickets to Pendolino can cost even 170 PLN. Therefore, if you want to save money, then in Poland there are also budget trains (usually from the carrier TLK). A ticket for a TLK train will cost 2-3 times less, but such trains take longer.

For its passengers PKP(Polskie Koleje Państwowe - Polish Railways) have prepared a portal where you can choose the appropriate route, carrier, place and pay for the purchased ticket on the website: rozklad-pkp.pl.

And if you want to travel from Warsaw to Lodz, then the local carrier Łódzka Kolej Aglomeracyjna and its Sprinter trains will take you there in 1 hour.

How to travel by plane

There are quite a lot of so-called aircraft flying in Poland. “budget”, low-cost airlines: EasyJet, Eurowings, RyanAir, Wizzair.

Those who like to travel by air can look for cheap tickets on websites such as biletylotnicze.pl or esky.pl.

How to find a good university

We have already described the problem of entering Polish universities and schools.

The process of admission “on your own” for applicants from Eastern European countries: Ukraine, Belarus, Russia is quite simple, and most educational institutions even have a special department for relations with students from outside the eastern border.

If you want to find the most suitable Polish university for yourself, but don’t know where to turn, then the most optimal solution at first there will be a check of the ranking of Polish educational institutions, which is compiled annually by the portal Perspektywy.pl.

Initially positioned as a Polish version of popular in the West ebay And amazon, quickly fell in love with the Poles and began to offer not only used goods.

The portal has become so popular that even large popular stores selling equipment and computer components prefer to sell products not only on their own websites but also on the platform allegro.pl.

When choosing a delivery method, you can choose delivery popular in Poland inPost. In the so-called “packaging machines”. If such a point is located near your home, save on courier services.

However, now (2018) German amazon.de, began to serve Polish customers directly, sending most of the goods from warehouses Amazon, which are located in Poland.

How to order food in Poland

In Poland, as well as throughout the world, home delivery of food is very popular. Firms offering to take over contact with restaurants and fast foods operate in 2 formats.

1. You pay the restaurant directly for delivery, and the company/app simply provides you with a portal with a list of places where you can order food.

2. For delivery, you pay directly to the companies that are responsible for delivery - they are the ones who deliver the food and you can control where the company’s delivery person is located using a card.

Services offered in this format are: ubereats.com and daily.pl.

Cars and safety

otomoto.pl is the largest Polish website for selling and buying cars. As is known cars in Poland are relatively inexpensive, especially in comparison with Ukraine and Belarus, therefore - accessible.

The driving culture in Poland is somewhat different from what you might be used to. Remember, if you are planning to buy a car, take care of a parking space under your house and near your place of work.

Neighbors or passers-by can inform the police about an illegally parked car.

You'll get a fine that you can’t get rid of in Poland, in the worst case, the car may be taken to the impound lot and then you will pay even more.

If you yourself think that law and order is being violated in your neighborhood, use a special map that is available on the Polish police portal -