Automatic selection of tags for youtube. Where to get the best tags for Youtube. What about the rest of the social networks? networks

We have released a new book “Content Marketing in in social networks: How to get into your subscribers’ heads and make them fall in love with your brand.”

Continuing the series of articles about YouTube, we will talk about collecting keywords for and evaluate their impact on the ranking of the video. A well-chosen NL is the key to success when working with search engines and website promotion; the same rule applies to promoting video content.

Why optimization doesn't work: a note before you start

The YouTube media platform is focused on people, and they, one way or another, decide what will be in the top and what will go to Oblivion. The main influence on this is the number of views. In addition, each video has a metric called “Audience Retention,” which shows the average time a user spends watching it. It can be found in the channel dashboard. The bottom line is that a video with a longer average viewing time will rank higher than one with a lower average view time.

Example:

There are two ten-minute videos with audience retention rates of 40% and 70%, respectively. On the first, the viewer will spend 4 minutes (10/40*100%), on the second - 7, and the second will be higher in YouTube results.

Second example: two videos, 5 and 15 minutes long. On the first, the retention percentage is 60% (3 minutes of viewing on average), and on the second - 30% (4.5 minutes). All other things being equal, the second video will rank higher.

And here optimization suddenly stops working. You will not be able to outrank a viral video or a video from an official channel in search results, no matter how many times you change the name or collect the perfect keywords. Due to better audience retention and the number of views, it will still be higher. In this case, you should focus on getting into the recommended ones and promoting low-frequency queries.

Google or Yandex?

When selecting keywords for YouTube, you should not neglect search results. For many of the requests, video ends up in the top, so when collecting CN, you must also focus on organic traffic. I have collected available statistics that will help you decide on the tools to use.

Yandex has somewhat lost its audience and has dropped slightly in terms of indicators, but still has greater coverage in Russia than Google.

Statistics show that the majority of Yandex's audience is made up of people over 25 years old - more than 60%, and there are more female users than male users (about twice as many).

We love Google in Russia, first of all, on smartphones. Built-in search systems from the Good Corporation and their “okay Google” on Android gave a huge boost and doubled the advantage in the confrontation with Yandex on mobile platforms. Since smartphones are mainly used by young people, the age limit here is lower - people under 35 years old make up more than 70% of the search engine’s audience. The boys/girls ratio is 40% to 60%.

And now what this tedious writing was leading to. So you wanted to promote a video about the now fashionable DIY - “Top 10 tips on how to build a goat shed with your own hands.” The topic is clearly for older people, so keywords for YouTube should be collected based on Yandex.

Polar example:

Collecting a semantic core for a video about “Gandalf shakes his head to the saxophone.” This is interesting to young people (especially the ten-hour version), so Google and its users are our friends, and it is from their queries that we should collect keywords for YouTube.

What kind of video can appear in search results?

If a search query asks for a video, the robot will try to push it into the Yandex and Google results. Such requests include:

• queries with “How to...” and “... do it yourself”;
• reviews and trend of the last year - “Top 10 reasons for something”;
• individual sporting events, cuts and live concerts of musical groups;
• and, of course, funny stories, jokes, cats...

Focus on such features of search behavior first. If there is no video on your topic in the top, but with the addition of the word “how” there is, then add it.

We check:

ok Googol - game of chess

It’s worth understanding: the more users start choosing video content in search results, the higher it will be ranked. Vox populi and all that.

Adding the words “video” and “watch” will most directly affect your appearance in search results.

Where to look for keywords for YouTube?

We will make do with the basic services provided to us by the search engines themselves. Although they are not entirely optimal as tools for collecting keywords for YouTube, they are free and available to anyone. We will collect SYA for a video on assembling a guitar gadget from improvised shit and sticks

Yandex Wordstat

One of the most popular tools for collecting the semantic core for a project of any caliber. Using it is quite simple - create an account on Yandex, go to http://wordstat.yandex.ru. For more detailed information and developing Jedi skills in using this instrument, read our article.

We begin to actively analyze.

Already better.

According to the query statistics, we get the first keywords for YouTube: “guitar preamp” and “guitar preamp” with the addition of “do it yourself” and “how to make”.

Let's look at Yandex results for the presence of video content:

Google Keyword Tool

It looks a little heavier than Wordstat, but it’s perfect for promotion, especially if your topic is in demand among young people. In our case, the target audience is more likely to be beginner guitarists without money (a common occurrence) and radio amateurs, whose age is between 35 and 80 years.

It turns out something like this:

If your AdWords account previously had advertising campaigns, then instead of the approximate number of views, the actual number will be displayed.

Victor Trifonov

Content Marketer SEMANTICA

Competitor analysis

We just enter what we need in the YouTube search and see the keys:

Some have no descriptions, but there is something very important - tags. From them you can understand what keys your competitors use. Now you just need to look at them and choose the one you need. The process is quite simple:

go to the video page, right mouse button - “View page code”

ctrl + f, enter “tag” and find:

You can add such tags yourself, but you need to be guided by the top search results and evaluate your real strengths. If you can’t squeeze out your competitors (they have a long channel experience, a lot of views and likes), then focus on low-frequency queries, for which it is quite possible to earn your first popularity and subscribers.

When we enter a search query on YouTube, we are shown suggestions

Therefore, a “circuit” and a “lamp” are added to the already assembled keys. If it relates to our content, great. If not, you will have to be content with what you have. Well, or remake the video for the sake of the number of views.

Conclusion

When selecting keywords for YouTube, you should use all the methods described and look for cross-search queries to better reach your audience. At the same time, focus on your target audience. Don’t forget about the magical effect on issuing “how to”, “DIY”, “top 10” and low-frequency keys in highly competitive topics.

Correctly selected tags for a YouTube video guarantee its promotion in searches and attract new viewers to the channel. When adding keywords, you need to take into account a number of factors, use special services and conduct an independent analysis of queries. Let's take a closer look at this.

Selecting tags is the main and most important part of optimizing videos for further promotion on YouTube. Of course, no one forbids simply entering any words that are thematically related to the topic of the material, but this will not bring any results if the request is not popular among users. Therefore, it is necessary to pay attention to many factors. Conventionally, the selection of keywords can be divided into several steps. Next we will look at each in detail.

Step 1: Tag Generators

There are many popular services on the Internet that allow the user to select a large number of relevant queries and tags for one word. We recommend using several sites at once and comparing the popularity of words and the results shown. In addition, it is worth noting that each of them works according to a unique algorithm and additionally provides the user with various information on the relevance and popularity of queries.

Step 2: Keyword Planners

Google and Yandex have special services that display the number of requests per month through their search engines. Thanks to these statistics, you can select the most relevant tags for your topic and include them in your videos. Let's look at the work of these schedulers and start with Yandex:

Google's service works on approximately the same principle, but displays the number of impressions and queries in its search engine. You can find keywords in it as follows:

Choose the most suitable words and use them in your videos. However, it is worth understanding that this method displays query statistics for the search engine; on YouTube it may differ slightly, so you should not take into account only keyword planners.

Step 3: View other people's tags

Lastly, we recommend finding a few popular videos on the same topic as your content and researching the keywords in them. In this case, you should pay attention to the date the material was uploaded; it should be as fresh as possible. You can define tags in several ways - using the HTML code of the page, an online service, or a special browser extension. Read more about this process in our article.

Now all you have to do is optimize the list as much as possible, leaving only the most suitable and popular tags in it. In addition, please note that it is necessary to indicate only words that are appropriate to the topic, otherwise the video may be blocked by the site administration. Keep up to twenty words and phrases, and then write them in the appropriate line when adding new material.

The secret to popular videos is not only an exciting or cute storyline, but also the correct writing of YouTube tags. Although they indirectly influence video promotion, at the same time they are the main promotion tool.

What are tags in YouTube

YouTube is one of the most popular video viewing services. In addition, he also acts as free video editor. Therefore, it is perfect for promoting commercial or entertainment videos.

Videos on YouTube are sorted according to the same principle as in search engines. The user enters the desired query and receives more relevant search results. If on the pages of Yandex or Google the results are displayed due to the text content posted on the site, then on YouTube the search is carried out using a short description of the video - tags. In addition, they can characterize the channel itself. Tags are used for this YouTube channel.

Tags consist of one word or short phrase. Owners of YouTube channels independently write them in the video description based on its content. To correctly write a description under a video, you need to know the mechanism of how search results work. Briefly speaking about what tags are needed for, they are necessary when promoting a channel on YouTube and increasing the number of views of a particular video.

Selection of tags for YouTube

It is not enough to indicate key plot points. To choose the right tags on YouTube, look at the statistics search queries. Query statistics displays the words or phrases that are most often used when searching for a topical video.

Use high-frequency queries as descriptions. But keep in mind that the competition here is higher. Low frequency queries bring fewer views, but the likelihood that the video will get to the top search positions is much higher.

To find key queries, use special services, such as:

• Google Adwords;
• Yandex Direct;
• YouTube keywords.

Google Adwords and Yandex Direct allow you to select words for optimizing videos in the corresponding search engine, and YouTube keywords - for optimizing search on YouTube. Don't put too many tags, as search engines have learned to recognize aggressive optimization. It is enough to indicate 5-10 short phrases on the main topic of the video.

How to write tags for YouTube videos correctly

If you open the description of any video on the service, you will see a list of tags. They should be written separated by commas, otherwise the system will perceive different words as long sentences.

To write tags:

• We find requests through special services or key generators.
• We select several high-frequency and low-frequency search queries from them.
• We add them to the description in a certain sequence.
• Write high-frequency queries first and only then low-frequency queries.
• Check the words for typos. An incorrectly written tag is “empty”.

When the video description fully complies with the rules, and for some reason the number of views increases very slowly or does not increase at all, change your promotion tactics. Try finding new keywords or using someone else's YouTube tags.

How to find out the tags of someone else's video on YouTube

It’s clear how to view tags on YouTube for your video. But we still have to figure out how to find out the tags of someone else’s video on YouTube. Sometimes manually selected key queries do not bring the expected result, so you have to look for others.

Hidden tags help you find out semantic core competitors. In fact, after viewing the description of a popular video, the user receives ready-made requests and has no choice but to copy.

To view other people's tags on YouTube you need to:

• On the page with the video you are interested in, click right button mice.
• IN context menu select "View Source".
• Use the hotkeys Ctrl+F to call up the search bar.
• Then write “keywords” (without quotes).
• The words and phrases written after the “content” attribute are the tags of this video.

Before looking at other people's tags, find the “main” competitor. Enter the highest-frequency query into the search bar and the first video in the list, according to the system, will be the most suitable.

As a promotion tool, use popular YouTube tags, which will show the most current trends among users.

Popular tags on YouTube in 2018

The list of trending tags allows you to find and analyze the most popular tags in a given video hosting. They are selected from the most popular and promoted channels, which generate a huge number of views every day. These include:

minecraft; cartoon; top; trolling; video for children; humor; news; jokes; the best; 2018; cartoon; children's channel; a game; policy; Ukraine; Russia; cartoon minecraft; children; funny; nubik; review; top 5; show; video; spinner; life hack; movie; clip; for children; I'm watching; selection.

Trending tags are selected regardless of the niche in which it is being promoted. Recruitment is carried out on any of the possible topics. To put current keys under YouTube video, use special online services that collect search query statistics for different periods of time (day, week, month).

The program also displays what percentage of the specified queries were included in the video titles. This will help you understand and analyze the video identification that the site offers.

You shouldn’t rely on your own luck or intuition when you know all the tools to increase the number of views. And even more so when they are available. To earn real income from videos, you need to take real action.

YouTube video hosting is as popular as the search engines Yandex and Google, and therefore many people began to create their own video blogs. In this article, we will look at where to get keywords for YouTube or how to search for tags by looking at them from competitors.

Keywords will help you create the right title, description, and tags to show your video in the right YouTube recommendations column.

Selection of keywords for YouTube

In 2014, YouTube closed the owl keyword tool and a new service appeared on the network to replace it - Keyword Tool.

In demon paid version you can get up to 750 keywords for YouTube without frequency, cost per click and competition. The cost of the paid version starts from $38/month. when paying annually ($460) or from $48 if monthly.

Enter the desired word and the service will show you all the keywords for YouTube.

In addition to the keywords in the video title, YouTube can show your video for other queries if you have specified tags for the video that are relevant in their opinion.

You can use as tags either the same keys found above or simply similar queries from Yandex Wordstat.

Well, a very convenient tool for selecting tags for YouTube is to copy them from competitive or similar videos.

To search for tags, go to the VidIQ website, switch to Russian in the lower left corner and register. After this we install browser extension Google Chrome and log in.

Now we go to YouTube and enter the key phrase we are interested in to search for a video and one by one open the video in a new tab. To the right of the video VidIQ extension, after authorization, will display all the information about this video.

In addition to viewing YouTube tags that you can copy to your video, you will see:

1. An assessment of a video on how well it looks for promotion on YouTube according to VidIQ.
2. Number of views per hour.
3. Total number of views for this video.
4. Number of pages where it is embedded.
5. Number of subscribers on this channel.
6. Number of shares on Facebook, Twitter and Google+.
7. Number of characters in the description.
8. Number of relevant videos from this channel and other channels shown on the right.
9. Approximate income per year.
10. Popularity in countries.

Use these tools to find keywords and tags for your video channel and you will be happy :)

Good afternoon In this article we will talk to you about how to select tags for YouTube using the service Keyword Tool.

Until recently, almost no one knew about this service, but after the official keyword selection service from YouTube ceased to exist, users had to look for some alternative. Of course, the selection of tags for YouTube could be done through, for example, Yandex’s Wordstat, but in this case, the video would be “tailored” for the search engine of Yandex, and not YouTube, which does not suit all users. Accordingly, the ranking of such a video did not take place on YouTube itself, but in Yandex. Therefore, to properly optimize videos on YouTube, it is necessary to use services that are “tailored” for YouTube, and not for other search engines.

Today you will learn how to select tags for YouTube using the service Keyword Tool. The article will be presented in the form step by step instructions on using the service Keyword Tool, after reading which you can easily navigate the site and select keywords. Well, let's get started!

Selection of tags for YouTube. How to select tags using the Keyword Tool service

First of all, go to the service itself using the link: “Keyword Tool”, after which you will see the following window:

This is the main window of the site, which contains information about the service, how the service works, and so on.

There is a search bar at the top of the window (1) , into which you need to enter the keywords you need, and where the necessary tags for YouTube are selected. On the right side of this line you can see two drop-down lists. What it is?

In the first list you can select a country, depending on which you need to select keywords (tags). This is the so-called "geotargeting" of keywords, allowing you to filter them by specific countries. For example, by selecting the country " Russia", and by entering the desired query into the search bar, you can find out the keywords that users from Russia enter into YouTube (or a search engine) and use them as tags for your videos. This is very convenient if your channel is focused not on the whole world at once, but on a specific country.

In the second list, you select the language in which the keywords will be displayed.

To the right, using the red button with a magnifying glass, you can start searching for the entered keyword.

So let's now move on to looking at the tabs that are above the search bar ( Picture 1):

First tab (2) designed to select keywords from search engine Google.

Second tab (3) designed to select tags from YouTube. This is exactly the tab we need.

Using the third tab (4) You can search for keywords entered into the Bing search engine.

Well last tab (5) , which is called App Store, is intended for selecting keywords from the search engine of this application.

Click on the "tab" YouTube", then in the first and second list to the right of the search line, select the country you need for geotargeting keywords. Done! Now you can start selecting tags for YouTube.

To do this, enter the query you need into the search bar and click on the red button, which is located to the right. You will see a list of similar keywords and phrases from which you can select the ones you need.

Here is an example of entering the keyword "tea":

At the top of the window (1) , You can see the number of keywords found for the entered query. In my case, there are 152 of them.

A little lower (2) there are letters of the alphabet by which you can sort the found keywords. By clicking, for example, on the letter " A", You will see a list of those keywords that begin with this letter and so on.

Lower (3) The lists of similar keywords themselves are located. Depending on the entered request, there may be a different number of them.

To quickly add all keywords to the clipboard and download them to your computer, click on the " Copy all", which is located slightly below and to the right of the search line. If you do not need all the keywords, but need to select only some specific ones, then you can easily and quickly do this by clicking on the button with a plus image, which is located to the right of each keyword.

After selecting the keywords and phrases you need, click on the " Copy", which you can find at the bottom of the window. This button looks like this:

By clicking on the button, open a simple notepad and using the keyboard shortcut " CTRL + V", paste the copied keywords there. You can now save these keywords on your computer and use them in your YouTube videos.

That seems to be all I wanted to tell you. Today you learned how to select tags for YouTube using the service Keyword Tool.

Finally, I advise you to read my article about how much they pay for 1000 views on YouTube and what income on YouTube depends on at this link.