Development of a selling landing page: what is it, how to learn and how much can you earn? Landing page development training: online courses

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Learning is light, and it is better to learn through practice and through living, clear examples. This review contains the best foreign landing pages on educational topics. From them there will be something to glean and learn not only for beginners in Internet marketing, but also for experienced specialists. Many of the selected one-pagers are winners of specialized online publications and ratings dedicated to web design and website development.

1. Only ladies in the code

The landing page below is an illustrated annual report for the Canadian educational project “Ladies Learning Code”.

A very long one-page page, completely atypical for the Western European and American markets. Made with great love, in a trendy flat style, with parallax effects, a large number of SVG images, CSS animation, various infographics and interactive elements.

What this site can boast of:

• good modern design, juicy, with a beautiful nostalgic font for headings;
• the first spread depicts all members of the project team in the form of so-called “paper dolls” that respond to mouse movements;
• navigation is simplified with anchor links in the floating header of the site;
• main target, clearly visible when scrolling;
• well-chosen and beautifully designed illustrative material;
• there is a built-in video presentation;
• all reviews with photos are real and belong to real people;
• working examples of cases are posted - websites of 11-12 year old students;
• a large number of visual infographics;
• buttons for downloading individual graphs and everything annual report entirely;
• simple open form for subscription at the end of the site.

Of special note is the large interactive SVG map showing the growth of the project over the past 5 years. This landing page is a great example of selecting, designing, and placing elements on a page.

2. Font terminology

Informational educational landing page about typographic terminology. If you are a complete zero in typography, this is the place for you:

This landing page - good example how you can close a voluminous question on one screen. The site header itself is an animated interactive element, parts of which reveal additional information. Simple, clear and tasteful.

Masterful use of SVG images. In the upper right corner there are links for embedding the page code into a third-party site and sharing on social networks.

3. Contribution to a bright future

Non-profit landing page for the Greek campaign #ForTheBright.

Good choice of illustrative material and contrasting colors. It's very easy for the visitor to complete the targeted action with a floating CTA button that changes colors as they scroll to remain highly visible. For the first spread, a videophone was used. Below the headings there is a button with , which will be placed again in the middle of the page. Scrolling is simple and convenient, there is a compact navigation menu with social media buttons.

Much has been done to make the visitor engagement process more enjoyable:

1. To launch the video faster, the Magnific popup jQuery plugin was used.
2. The collected donations indicator is created using CSS3 - a gradient background in a test tube shows the current progress.
3. Clicking on the target button launches a smooth animation of the appearance of a closed long form with a selection of ready-made action options.

At the very end of the page is a modest thank you for your visit. It's a small thing, but nice.

4. Private guitar lessons

Personal one-page page for Benjamin Brooks, a guitar teacher from Bristol.

A wonderfully simple 3-screen landing page promoting individual training courses, in the studio or remotely. The works of professional artist and illustrator Emily Holmes were used for the visual design - that’s why the site looks so original. There is a feeling that he has a soul and his own “character”.

The real challenge was implementing good indexing, given the small amount of text and the desire to leave the original art intact. Look how wonderfully it worked out! With what grace do all elements react to changes in the size of the browser window, and with what smoothness the page responds to user actions.

To promote such services, there is a lack of video demonstrating the master’s play, the success of his students, or other evidence. However, it is impossible to deny the great work done on the landing page.

5. Dennis will teach you how to design.

Landing page to promote the consulting services of professional web designer from Ohio, Dennis Field.

A simple and responsive landing page in neutral colors that creates a certain feeling towards the owner. “My goal was to create a simple site that focuses on one thing. To help others achieve their goals,” writes Dennis. A clearly visible button leading to the main target action is located on the first spread, in the header and at the very end of the page.

A good selection of triggers with evidence - detailed reviews, examples of work, mentions in authoritative publications, the ability to download a book. To receive the book, you will have to subscribe, and a large contrasting pop-up serves for this purpose.

The disadvantages include a large amount of text and non-interactivity of the portfolio.

6. Professional Behance Profile Review in Manchester

Landing promoting the already held Behance educational event together with Creative Spark “The Cream of Manchester”.

A very well optimized, instantly loading landing page with a responsive design. Due to large fonts, simple colors and vertical arrangement of elements, the site is very convenient for viewing on any mobile device or PC.

The site is simple and easy to use. For ease of viewing
There are large anchor arrows at the bottom of the screens and navigation links in the site header. A separate “trick”, the so-called “Easter egg” of the page, was the ping-pong mini-game hidden on it. Such interactive elements and gamification are always good for conversion.

7. Brain training according to the Malaysian program

Landing page for a company offering a set of personal brain training courses.

The selection of images for the large slider on the first spread emphasizes the all-age coverage of the company’s services. The flat style design uses a rich palette of rich and soft colors, setting the page a slightly playful and friendly tone. There is a lot of text on the site, but its amount is justified, since we are talking about innovation. A lot of work has been done on the copyright: the texts contain many calls to action, and they are You-oriented in nature. This emphasizes, instead of the “coolness” of the company, the benefits and advantages that the client will receive if he works with it.

At the end of the page there are navigation links, news and an open contact form. Unfortunately, the video doesn't work for some reason. There is a floating anchor button in the lower right corner to quickly return to the first screen.

8. Interactive 3D brain map

Awesome interactive and informative landing page with animated loading to promote Open Colleges' 84 Accelerated Learning Strategies.

Unique one-and-a-half-page landing page of unprecedented quality. Allows you to scroll horizontally in 3D models of the cerebral cortex and limbic system. There is also a diagram of the neuron structure. Multi-colored active capture points on models color their corresponding parts and reveal tons of interesting information, packed into small subsections.

All the enormous work with infographics has been done with one goal - to get your email address. This is done by an anchor target button that leads to a simple open form at the very bottom of the screen. On the sides of the page there are social media and navigation buttons. Great site!

9. 26 diamonds

Landing page announcing the release of a new educational application for Apple.

Stylish and laconic modern one-page website. On the first spread, in addition to the logo with a descriptor, headings and an open capture form, there are two links: to the blog and to a closed feedback form.

The illustrative material is well selected, “live” photos are used together with flat design elements. At the end of the page the simple open form of capture from the first spread is repeated. It was increased in size, the call to action in the title was changed, a field for entering a name and a checkbox were added for those wishing to participate in beta testing.

conclusions

This article contains 9 different foreign landing pages on educational topics, which are good illustrations of successful, effective techniques and solutions for interacting with the user.

For RuNet, commercial one-page websites are more common, especially for selling services and courses on driving, learning English, etc. In the West, in this segment there are more representatives of non-profit and information landing pages. They are aimed at virality, eliminating the lack of knowledge in any area and collecting contact information. We hope you learned something useful from each of them and were inspired to create your own creative one-pager!

Need a unique landing page design? Then or to create a landing page yourself.

Well:"Education Landing Page" Material from the category " EXCLUSIVE"! The material is excellent! Suitable for anyone who is already involved in design or wants to start doing it. The presentation of the material is very high quality, the author is a professional in his field. Material sent by WebPro with comment: « Friends and comrades, as promised - another good course on design! The course may be from 2015, but it remains one of the best! If the comments are adequate, I will send more. Description below. Good luck with your studies!)» Material may be removed at the request of the copyright holder! We evaluate

Course Description:

• Make to order and receive stable income from anywhere in the world
• Do it for your projects, without huge expenses for testing business ideas
• A step-by-step client search system, sales techniques and a ready-made portfolio

Even if you don't know how draw, compile, layout, sell, look for clients and have no sense of style and taste - we will teach you. The format of ready-made video lessons will allow watch recordings at a convenient time in a convenient place from your computer or laptop. Thanks to the special training structure, you will learn how to layout simple LPs already after 6-7 hours of training.

2 lessons about business concepts + 2 super bonuses!

Misha and Lenya will talk about how and to whom to sell your services en masse, how to close 10 clients out of 10, and how to make sure that clients come back to you again and again and recommend you to all their friends and acquaintances!

4 design lessons

We learn the rules of composition, color combinations, work in Photoshop like gods (we create icons, unique graphics and learn how to make them sell)

4 lessons for layout

We study competent layout, learn to solve inventive problems in the process, create our first, elementary adaptive landing page. You get your own personal framework, a set of widgets and effects with a total cost of 20 k.

1 lesson of sales and additional materials!

Upon completion, you will have your own noble, adaptive landing page ready for the chosen project.

The download link for this material is available only to registered users of the site. Registration on the site is free and will not take much time. If you already have an account, you can log in.

The material is provided for informational purposes only!

SPEND YOUR QUARANTINE TIME BENEFITLY! Access to a huge database of information products (more than 200,000 materials), access to a closed Torrent tracker with EXCLUSIVE information, access to a resource with foreign materials and much more for only 490 rubles/forever! Master new and trendy professions with OPENSSOURCE! The promotion will last until March 31st!

You will receive video recordings of classes, each lesson is accompanied by homework. You watch the lesson, complete the assignment and unsubscribe to your online trainer, who will give you access to the next lesson after checking the previous one.

Once a week (on Fridays), a meeting with a coach on Skype, where you can get answers to questions about homework.
As the training progresses, you also ask questions to the coordinator. If you don’t understand something, don’t hesitate to “get” the coordinator, he is given to you for your result

• WILL I HAVE FEEDBACK?

Yes, we assign each student a personal coordinator who helps with the training. A coordinator is a person to whom you can ask absolutely all questions about training and receive high-quality feedback.

• WHAT RESULTS CAN I EXPECT FROM THE TRAINING?

We would recommend asking the question more correctly. What results can you expect from yourself in the training? It depends only on you. In our experience, on average, guys start earning from 20 to 24 thousand rubles already during the training process or in the first weeks after.
This helps them fully cover the investment in training and begin to increase their income. But there are also those who began to earn much more during the training itself. Everything depends on you.

• IF I'M NOT TECHNICALLY STRONG, WILL I CAN DO IT?

Undoubtedly. The strength of our proprietary teaching model is its simplicity. According to the experience of our students, even those whose technical level was the weakest managed to cope. We provide step-by-step detailed lessons that will help you do everything simply and quickly. You can view them as many times as needed. According to the principle - look, repeat - get the result. Therefore, everything will work out for you. To successfully complete the training, it is important for you at the very start: to be able to use mail clients, Internet search, knowledge of Microsoft Office (Word, Excel).

• WILL THE TASKS BE CHALLENGING? HOW MUCH TIME DO I NEED TO COMPLETE THEM?

The average person copes with them in 2-3 hours a day. If you are advanced in terms of the Internet - faster.

• WHAT HAPPENS IF I DON'T DO HOMEWORK?

We want to bring you results. Perhaps you want this yourself, right? It will be good if in the next 2 months you earn the first 20,000 rubles on the Internet, if you have never earned money before, right? We can only do this when you take action and do your homework. This benefits you, first of all.

• WHAT RESULTS DO YOUR STUDENTS ACHIEVE ON AVERAGE?

The most modest result you can achieve:
1. a complete understanding of the principles of working via the Internet and the ability to provide yourself with money at any time. You will also have a clear plan for your professional growth in the future.
2. You will learn to build a queue of customers and correctly create relationships with them, which will greatly affect your wallet and work time.
3. You will have a ready-made portfolio with good works that you are not ashamed to show to the customer.
4. You will have at least one employer with whom you will continue cooperation after training, and you will also have access to our database of verified employers.
But this is all - just the minimum of what you will do during your training. 75% of our students during their training find two or more employers with whom they continue to cooperate for permanent basis.

• CAN I PAY FOR TUITION IN INSTALLMENTS?

Yes, there is such an option too. To find out about installment plans, we recommend that you enroll on the early list for training (use the green form for this). Wait for the manager to call, he will select for you individual option installments that will be most comfortable for you.

Large organizations and small companies use the Internet as their main sales platform. With a competent approach to solving business problems, each product or service needs a landing page. Today, specialists in the development of selling landing pages are in demand and have a stable income.

What is Landing Page?

A one-page website that encourages visitors to take a quick action is called a Landing Page. In Russia, the first landing pages appeared in 2012. They talked about the product and encouraged people to buy.

A year later, the entire Russian segment of the Internet was full of one-page pages and caused only irritation among potential buyers. Landing page predicted imminent death.

However, in 2015, landing pages appeared, when filling them, they began to think first of all about the client: what he wants and how the product or service will help solve his problem. A new round of popularity for selling landing pages has begun.

What does a landing page consist of?

The landing page is divided into two screens. The first one is visible when you open it, and the second one if you scroll down the page.

“Visual presentation is primary. The text is secondary,” says designer Andrei Nasonov.

People don’t have time to read, so when they open a website, they should immediately see a selling picture and a headline that encourages them to scroll down and read the text that covers the potential buyer’s objections and encourages them to take a certain action.

Why do you need a landing page?

Landing Page in the classic version is a selling page. It is needed for a detailed story about a product or service. After visiting a one-page site, a person must perform one of the actions - order or go to the main site, i.e. take a quick action.

Landing helps solve many problems

Landing page and website - what's the difference?

As a rule, a landing page is immutable, i.e. static page. It is created for the sole purpose of telling in detail about one product or service. The website is information content for everything that the company offers.

Marketing research shows that conversion from a one-page website is much higher than from a website page with the same products.

What you need to know to create a Landing Page

A static page can be created in 2 hours, but the developer needs to complete the following steps:

• determine the target audience;
• write a selling text;
• think over the design;
• create a landing page;
• post on the domain.

In fact, if the Landing Page is the work of one person, then he must understand marketing, copywriting, design and programming. However, today there are platforms on which you can create a page to suit your needs.

Platforms

Landing Page helps solve important business problems. The popularity of sales pages is justified and the market reacts accordingly: there are many tools that make it easier to create a landing page. One of them is platforms.

No programming skills are required to work on the platform.

The constructors have a test period and extended functionality, for example, auto funnels. There are also filling tips.

What should be on the landing page: correct structure

A well-crafted landing page encourages the visitor to take only one action with a single product or service. Landing structure:

• Company `s logo;
• selling headline;
• unique selling proposition;
• detailed description of the product or service;
• advantages;
• contacts;
• form with a call to action.

In addition to the main elements, additional information may be present - photos and videos, as well as customer reviews.

This is what the correct landing page structure looks like

How to write text for a landing page that sells

Text plays a key role in buyer decision making. A person skims through the information, and if it doesn’t interest him in the first 6 seconds, he leaves the page. The content exchange eTXT.ru told how to write a selling text:

1. Incorrect headings and subheadings reduce conversion to zero. They must be clear.
2. An energetic and natural writing style creates mood and atmosphere on the page.
3. The lyrics are inappropriate. From the first words, the reader should understand the purpose of the text.
4. People believe only facts - data about a product or company.

By keeping these important aspects in mind from the text, you can get the maximum benefit.

An example of a good landing page

A good landing page does not sell a product, but talks about the benefits for the buyer when purchasing products. Conversion is the main indicator of the performance of a landing page.

Example of a good landing page

How to make a landing page yourself from scratch: checklist for creation

There are many tools for creating a landing page. They allow you to create your own landing page to suit your needs. For this purpose, shareware platforms are used. The most popular today are Tilda and WordPress.

On Tilda

A simple, intuitive interface and convenient control panel have made Tilda a popular designer. The checklist for creating a website consists of the following steps:

• studying the list of templates;
• building a page in the block library;
• adding a menu, logo, images, text;
• domain connection.

A collection of key templates on Tilda is available to create one free website. With a monthly payment of 500 rubles. for the page opens full list features and domain as a gift. Having paid 1000 rubles. per month, you can create 5 websites and export the source code.

“With Tilda, you can start quickly, but when updating the site you will reach a dead end,” notes Site-Builders.ru editor Sergei Gavrilov.

How to create a landing page on Tilda is described here:

On WordPress

Most websites on the web are built on WordPress. Its Information system(CMS) allows you to make changes to the site at any time.

Algorithm for creating a selling landing page:

• download WordPress;
• install the plugins necessary to solve problems on the page;
• select a template;
• host.

WordPress is distributed as a free engine. Most of the plugins are also freely available. You only have to pay for the domain and hosting.

How to create a Landing Page on WordPress is explained in this video:

Landing page development training: online courses

Despite the simplicity of working with website builders, in order to create a high-quality website, you will have to work hard. Training courses in one-page development can make the task easier. Our editors analyzed the proposals and found out that the shortest course promises to tell the basic principles in 14 minutes, and after 90 minutes you will become the owner of your own page.

A more in-depth study of the topic lasts a month. After completing the program, a certificate or certificate is issued. Basic knowledge:

• basic principles of Landing Page;
• familiarization with designers or one platform;
• creating a website from scratch - from the stage of understanding the goal to layout;
• training to work in Google Analytics and Yandex.Metrica.

The cost depends on the amount of information provided and ranges from 2,200 to 11,900 rubles.

Is it possible to get training for free?

There is a lot of free material on the Internet on creating sales pages. There are educational articles on the official websites of designers. You can learn about the stages of creation, functional elements and design principles.

Many teachers give basic knowledge for free in order to attract interest in paid training. The video material is freely available on YouTube.

After paid or self-study, you can create pages for personal use and earn money from landing pages.

How to make money on landing: vacancies

Companies with a large range of products and services hire a landing page specialist. Main responsibilities:

• development and modification of existing websites;
• working with the designer;
• layout;
• audit and analysis landing pages.

A freelancer or self-employed citizen independently searches for customers. The specialist responds to assigned tasks on freelance exchanges or advertises for the provision of services.

When looking for a classic job or in negotiations with a client, a resume and portfolio play an important role.

How to write a resume correctly

hh.ru specialists review a lot of resumes every day and give advice to applicants on how to write them correctly. Your chances of getting an order or getting a job will increase if your resume includes:

1. There is a photo and contacts.
2. The desired salary is indicated.
3. Work experience presented.
4. The “education” column is filled in.
5. Key skills have not been forgotten, for example, which construction equipment a specialist can use.
6. The “about me” section lists personal qualities that will help in your work.

It will be a plus if you attach a portfolio with the most interesting works to your resume.

How much income does landing page development generate?

The income of a landing page developer depends on the capabilities of the specialist. Working in a large company on a permanent basis, on average in Russia you can earn 25,000 rubles. per month, follows from an analysis of recruiting agencies.

A one-time order on the freelance exchange costs from 1000 rubles. when creating a simple business card website and reaches 30,000 rubles. when creating and maintaining a landing page.

Landing Page creation is in demand and brings constant income to developers. Training is inexpensive, and basic knowledge can be obtained for free. The growing demand for a beautifully designed page with a product or service will not leave you without work.