Get sanctioned by search engines. Sanctions of Yandex. Filter for over-optimization of content

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The dangers of posting non-unique content on your website are known throughout the Internet. Filters for using someone else's text, photos and videos greatly reduce the site's position in Yandex and Google results. Not everyone works under the slogan “Content is king,” which leads to various sanctions from search engines.

To combat sites with a lot of low-quality and useless information, search engines have several options. This article will highlight the Yandex “You’re Last” sanction.

Reasons for applying a filter

Borrowed texts and illustrations from the site. If Yandex finds non-unique content (and it will definitely find it), then further development of the resource becomes a heavy burden. Therefore, I recommend posting only high-quality information that matches the theme of your site.If you have ever been caught posting non-unique content, the resource will be punished. Up to blocking the hosting by the provider if relevant complaints are received.

Let's look at what you may face for using stolen material on a website:


  • Non-unique text and illustrations may cause mistrust among visitors, since they may have previously seen similar information on another site.

If your resource consists of non-unique content, then white SEO promotion impossible, all that remains is to use traffic boosting and spam, which ultimately leads to additional ones from search engines.

Signs of falling under the Yandex filter

Enter a phrase from the title or part of the text from the page into the search bar of the search engine (preferably at least 50-70 characters). If you don’t find your site in the TOP 10, then most likely welcome to the “You’re last” filter.

Ways to remove sanctions for non-unique content

How to avoid the Yandex filter


How to check an article for uniqueness

The simplest option is to install the Advego Plagiatus program. It is easy to use and absolutely free. After installation, you can open it immediately.

There are three ways to add text for verification:

  • Menu item “File” -> “Open Document”. In this case, the uniqueness of the text is checked from file.
  • Menu item “File” -> “Open link”. In this case, the uniqueness of the content on the web page is checked.
  • Paste content into the area indicated in the screenshot.

Once selected, click one of the scan options “Quick Scan” or “Deep Scan”.

The first method randomly selects several search phrases, the second method accurately checks each of them.

The program will analyze the uniqueness of the article and display the result of how original the text is. If the content is not unique, the program will show on which sites such text is found.

Let's sum it up

Search engines oppose plagiarism of content on the Internet. They especially like unique texts. If your website has been sanctioned by Yandex at least once, it is extremely difficult to get out from under the filter. Bots search engines- these are impartial judges who have many algorithms, including self-learning ones (MatrixNet), which check the page for compliance using a thousand parameters. Therefore, do not use non-unique content on your site, otherwise be kind under the “You are the last” filter.

Yandex strives to find an answer to the user's request by providing information and links to it on the Internet on the results page. We, based on our understanding of what users need and what information is valuable.

Therefore, following the recommendations below will help in indexing and ranking your site better, while it may result in your site being demoted or excluded from search.

Basic principles

    Think about users, not search engines. Would you create a site, page or element of it if search engines did not exist? Do users come to your website or online store not only from search engines?

    Be honest. Attracting users for queries that your site cannot adequately answer does not mean retaining them. Think about it.

Examples to principles

If this section does not describe some technique that helps to artificially influence the ranking of a site in Yandex, this does not mean that we welcome it. Follow common sense and the principles described above.

We try not to index or rank highly:

    Sites that mislead visitors: when downloading a file (audio, video, torrent file, etc.), a third-party program is downloaded. Or a third-party program is hosted under the guise of a popular application, etc. An example of such a violation is the so-called.

    Sites that copy or rewrite information from other resources and do not create original content.

    Sites that copy or rewrite information from other resources, with low-quality automatic translation of content into another language, that do not create original content.

    Pages and sites whose sole purpose is to redirect the visitor to another resource, automatically (“redirect”) or voluntarily.

    Automatically generated (nonsense) text.

    Sites with catalogs (articles, programs, businesses, etc.), if they are only content aggregators, do not create texts and descriptions on their own and do not provide any unique service.

    Sites that provide different content to visitors and search engine robots (“cloaking”)

    Websites that provide products or information on affiliate programs, but do not represent any value to the visitor.

Yandex has its own system of rewarding and punishing sites. If the site is “obedient” and follows all the rules and regulations, then it is raised in the search results (put on the first pages of the search ranking), if not, it is dropped to the last pages or banned (a filter is applied). And it’s not easy to get out from under the filter. You can’t say: “Forgive me, omnipotent Yandex, I won’t do this again.” It won't work. In some cases it is not removed at all. Never.

Ignorance of the law does not exempt you from responsibility. Now we will tell you about all the Yandex rules so that you comply with them and know what you can be punished for.

Types and types of Yandex filters

There are only two types of filters: pre-filters and post-filters.

Pre-filters are superimposed by a search bot at the site indexing stage. If something seemed suspicious to the robot (for example, strange changes on the site, a surge in user activity for no reason, etc.), then it simply decides to temporarily lower the resource in the search results until it understands the situation. And demotes it - drops it to page 5-20 of the search.

Postfilters are superimposed after the relevance of the document is calculated. If there are suspicions (or evidence) of cheating on behavioral factors, you will receive a rating downgrade. If not worse.

There are also two types of filters: manual and automatic.

Everything is clear here: automatic ones are those that are applied automatically by the search engine using a special algorithm, manual ones are applied by moderators after studying the problem.

Punishments

Yandex has several types of punishments - filters. We will tell you about the most popular of them:

  • Pessimization.
  • AGS (a filter that puts sites on the Yandex “black list”).
  • Ban (the site is completely removed from the search results).
  • “You are last” (the page or site is shown last in the search).
  • “Overspam” or “footcloth”. This filter is applied for spam texts without formatting.
  • For boosting PF (behavioral factors). Not the entire site’s position is deteriorating. The filter includes those pages on which the search engine robot has detected cheating. The result of applying the filter is leaving the TOP-100.
  • Affiliate. This filter is applied if you decide that it is easy to deceive the search engine, created several sites and were able to push them into the top ten leaders. That is, several of your sites in the same topic were in the TOP 10.

Let's look at each filter and ways to get out from under it in detail.

Pessimization

You discovered that the site was very far from the first page of results. Congratulations, you have the Pessimization filter applied to you. For what? For non-unique content, a huge number of links and advertising, etc. Here are some reasons that Yandex itself writes about, read carefully.

What to do?

Don't panic. It's unpleasant, but not fatal. Start cleaning your site: remove texts that contain a lot of keywords, content borrowed from competitors, and unoriginal images. Check the meta tags (remember, each page must have its own unique Title), format the text so that it is easy for users to read, remove advertising. After a couple of weeks the filter will be removed.

AGS

A terrible filter - website pages fly out of the index. Receive this filter for resources that do not have useful information, few unique users, but a lot of outbound SEO links.

The main task of this filter is to clear the search of garbage. Therefore, “junk” sites are removed from the search, and only sites with useful information are raised in the search results.

What to do?

Work. Change the content on the site, make it useful for visitors, publish new pages and edit old ones. Clean outgoing links, remove most of them. Create a unique design - on 1C-UMI this can be done by changing CSS styles, within the capabilities provided by the template. Do everything possible to increase site traffic. Try to attract as many users as possible from those pages that remain in the index. Optimize them, increase their volume, add new information.

It is very difficult to remove a website from the AGS. The approximate delivery time (subject to proper work on the site) is six months.

It’s better to try not to fall under this filter from the beginning - immediately create a website for people, with good content, without unnecessary advertising and stupid texts.

It happens that the filter is applied unfairly. Write to Yandex support and prove that your site is clean to the search engine and users. Such requests are processed very quickly.

Ban

The site disappears from the index. At all. You can only find it through a manually typed address in the browser. If the site is in a ban, that’s practically “all”: no traffic, no clients, no sales. It’s easy to get into it if you use “dishonest” methods search engine optimization: wind up behavioral factors, buy links in insane quantities, be sure to introduce a virus onto the site that will be automatically downloaded to the user’s computer, write SEO text in white letters on a white background so that people don’t see it, but search engines read it. Of course we're joking.

What to do?

Completely rework the site: change the design, structure, content, remove all old information, clean the resource from viruses.

"You're the last one"

Also an unpleasant filter, but less scary. Usually it is imposed on those who are lazy to write original texts and prefer to quickly steal them from competitors. Since the texts have already appeared on another site, yours will be the last one in the search results.

It’s easy to check the presence of a filter: enter the exact phrase from the page into a search engine. The page will not appear in the search, and if you turn on “Show all without restrictions”, you will see the page in last place.

What to do?

Remove all non-unique content or modify it to make it unique: add pictures, videos, additional information. Write to Yandex support service and wait for the result. The average support response time is a week. Nothing has changed even after a few weeks? Check everything again and write to Yandex again.

Overspam (footcloth filter)

Only those who oversaturate their texts with key queries fall under this filter. Don't put keywords in every sentence - and there will be no spam. We have already written about how to choose and use keywords correctly.

You can fall under this filter if there are several H1 headings on the page, a lot of highlighting tags (strong) or the text contains the replacement of Russian letters with English ones (this is a technique of dishonest copywriters who thus increase the uniqueness of the text).

The “tailored” filter threatens those who post text on the site as a continuous “sheet”, without breaking it into paragraphs, and do not use illustrations or videos.

What to do?

Format your footcloth, divide it into blocks, highlight headings and subheadings, create lists, dilute the text with pictures and videos. If there are too many keywords, there are two options to solve the problem: either add more text, or remove unnecessary keywords. And don’t forget to dilute them and incline them - the keywords should be readable.

Check the number of headings and subheadings in the article, using the text.ru service, check the text for character replacement.

The Yandex blog has a useful article about proper text optimization. Be sure to read it.

Cheating PF (behavioral factors)

PF cheating is an imitation of user actions on a website, that is, deception of a search robot. And Yandex strictly punishes fraud - it imposes a filter and the site flies out of the TOP-100.

You need to improve behavioral factors correctly: publish useful materials, give people what they expect, interest them, push them to comment, repost, etc. To avoid falling under this filter, you only need one thing: be honest and not try to use cheating programs PF.

What to do if you have already fallen under the filter?

Write to Yandex support and stop ALL actions that increase behavioral factors. After correcting all the shortcomings, the site will be restored in the search results within a year.

Affiliate

Affiliates are similar websites owned by the same owner. Yandex finds them and blocks them.

Search engines are difficult to fool. You will not be able to bring several of your sites to the TOP by dishonest means and remain unpunished. If the sites in the search have:

  • identical owner contacts (this is easy for a search engine to read);
  • identical data in feedback forms;
  • one hosting;
  • similar design;
  • the same information about the company;
  • identical product catalogs with the same descriptions and prices,

- then you will 100% fall under this filter. The result of the overlay is that one site will remain in the search, the rest will no longer be ranked.

What to do?

  • Register sites under different owners.
  • Provide various contacts and information about the company.
  • Publish unique information about products/services.

Now you know everything about the main Yandex filters and the sanctions it imposes. To avoid being filtered, work honestly and publish useful content. Then your website will grow and develop.

Text spam is one of the most popular types of sanctions from Yandex. In 90% of cases the site becomes pessimistic, i.e. is underreported.

The whole problem with text sanctions is that you won’t know that your site is under sanctions.

A ban is displayed in Yandex Webmaster, only for “Baden-Baden”:

In other cases, you will not see any sanctions from Yandex in Webmaster.

You just won't see it, that's all.

That's the problem. There are sanctions, but you don’t see them.

The essence of these “invisible” textual sanctions is as follows:

Your site “stands still” and does not move anywhere. You work on the site, polish the design, improve the PF, and the site is “worth a stake.” Search traffic It drips, but it’s not much and it doesn’t increase. You go to Webmaster, and there are no sanctions there. You write to Plato, and they answer you that there are no sanctions on the site.

If you have this situation, then your site is pessimized for text spam.

To prevent this from happening to you, you just need to eliminate the possibility of this spam occurring. I will list the most basic types of such spam.

Gray text color on white background

Such text is considered low visibility and therefore spam. Yandex believes that the site owner specifically wrote this text so that the user would NOT SEE this text, but only the robot would see it. Therefore, sanctions are imposed on such a site.

A similar effect is obtained if you write in gray text on a black background of the site.

There is only one way out - urgently change the text font color throughout the site. From gray to black.

After this, you need to re-index all pages of the site as quickly as possible and sanctions will be lifted from your site.

A large number of keywords in the text

If there are a lot of keywords in the text of the article, but Baden-Baden does not occur, then this is a borderline situation and sanctions are also imposed for this.

In the text keyword must be contained no more than once. This is necessary to prevent over-optimization of the text with keywords. The robot will find the required keyword on your page, and this is enough to be in the TOP for this request.

Large amount of text on the page

If there are more than 2000 characters on a website page, then the probability of sanctions is 80%. On a commercial website they don’t read texts, they look at pictures, products, prices, characteristics, delivery methods. The introductory texts there should not be very long. If the texts are long, then Yandex believes that such texts were created for robots.

A large amount of copied text from price lists

Very often it happens that the product database is downloaded, and along with it the text of the descriptions and characteristics of these products. And if you do not add unique short texts to the pages of these products, then there is a high probability that sanctions will be imposed on your site.

To prevent this from happening, you need to add 2-3 sentences describing this product for each product.

But the general recipe for all this is this: Just rewrite the texts on your site according to these recommendations:

Home page:

Text size – 600 characters

All text is unique.

Section and subsection page:

Text size – 400-500 characters

All text is unique.

The keyword appears exactly 1 time in the text.

Product (service) card:

Text size – 300 characters

All text is unique.

The keyword appears exactly 1 time in the text.

If you adhere to this specification when writing text, then your site will never fall under Yandex text sanctions.

In the end, I want to note that your site can have very good PF, very good crowd marketing and a bunch of other positive factors, then all this will be canceled out by textual sanctions. And when you remove them, your site will skyrocket to the TOP.



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